wire sculpture in los cabos

styrofoam sculpture in los cabos

Corporate image

Your most powerful tool in the promotion game is your logo. An effective logo must comunicate clearly and immediately what is your business about and connect inmediately with your target audience. This logo must be visually simple and easily identifiable in any size or media.

identidad corporativa en cabo san lucas


Want more clients? Do your Marketing. A Good marketing plan shows us the road a company must take to fullfill the sales department goals. What is my competition doing? what's my market share?  Does your business has clear and specific goals? Do you have a detailed map of action on how to achieve this goals? is this map of action written down? What do your clients want?  Let us help you reach this goals.

branding en los cabos


The best way to create a brand is from the ground up with a well defined concept and clear marketing goals so you can have a complete vision of all the variables that affect your market niche. If your image is created with this concepts as blueprint. It will be easier for your target audience to identify your brand as the satisfactor for their needs. 

Create brand recognition. First you need a good brand, a recognizable one. You need a corporate image manual to avoid any variations in your brand presentation. You have to standarize the visual usage of your brand. Define your official colors in pantone and always use them with no variations. Define logo variations and their correct usage, along with clear space around it and positioning.  Do you clients recognize your logo? Could they describe it if asked to do so? Does it clearly communicate whate your business is about.

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Graphic design

We create atractive designs the define and express the image you want your clients to perceive from your business.

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Having a website that is easy to find is equivalent to have your physical business in an optimal location, it ensures you'll be available to your clients. We build websites with SEO optimization from the ground up. We do not consider this an extra service every website should be easy to find, if not, what's the point?

Is your website accesible? What is SEO ?

SEO is an acronnym for Search Engine Optimization. This is to build or tweak a website in order to make it easier for the Search engines like google or Yahoo to find with the adequate search terms and keywords and obtain a better rankings in the results concerning your product or service.

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Does your website attracts new clients? Does it pay itself with the revenue your business gets this new clients? Is it ewll ranked in the concerning search terms? Is it linked to your social media accounts. Is it informative? is it frequently updated? Does it make it easy for a visitor to get in contact with you? Does it look good on phones as well as in computers? Is it easy to navigate?


Details we take into account when building your website

  • Design - This means, not only build a nice looking site, but to use the most adequate style of design to connect with your market.
  • Easy and logical navigation-  How many times have you visited a website where you couldn't find the information you were seeking, and promptly left for another option. Never again lose a client this way. The information in your website must be easy to find even for the people not internet savvy. Your website must have a logical structure and easy navigation in order for it to be useful.
  • Responsive site - A website must accomodate itself to the device it is visualized in. Wether it's a telephone a computer a tablet or a 50 inch smart tv.
  • Adequately redacted text - The way in which your website text is redacted and formatted directly affects your search engine rankings for google is very picky about this.



Why do I need a webpage if I already have a facebook profile?

A well made website is like an extension of your business.  Very similar to a branch office. It should have clear and detailed information available to a potential client who wants to make a decision between similar products to yours. It should also call to action on this potential clients taking full advantage of impusive aquisitions. Whereas Facebook works differently; It facilitates direct contact with your clients. But because of it's format it's not easy to find specific information on your product or service if it's not in a recent post, and not many people like endless scrolling with the hope of finding your products or services.  Facebook is more suitable for informing the public of your business news. Besides, a lot of your potential clients do not use Facebook.

But this two formats are not mutually exclusive, nor one is better than the other.  Your webpage and facebook must be linked to create a promotional sinergy, since they are different tools, and help each other..

Iratu proyectos creativos es una fabrica de arte fundada en 2005,  Inicialmente trabajamos como agencia de publicidad y debido a las necesidades del mercado fuimos ampliando y especializando nuestros servicios hasta la version de la compañia que hoy somos.  Ademas de los servicios de marketing tradicional y digital, estamos especializados en escultura en diversos materiales y ultimamente arte abstracto en acero inoxidable y aluminio. Pero nunca dejamos nuestro enfoque inicial de diseño y marketing, ya que este complementa nuestros servicios, pues las figuras comerciales en su mayoría tienen una función promocional que se debe cumplir para llegar al mercado adecuado.

Tenemos mas de 20 años de experiencia y nuestras herramientas son la  escultura, pintura o cualquier medio que nos permita comunicar de manera efectiva la idea original del proyecto.